Your data,
handled properly.

Controller of personal data

The controller of personal data is:

For questions regarding the protection of personal data, you can contact us at hello@ebcg.com.

What personal data we process

We process only the personal data necessary to operate the website, register conference attendees, communicate with interested parties, process orders, send marketing communication, and fulfil our legal obligations.

Conference registration and ticket purchase

• first name and surname,
• job position,
• company name,
• email address,
• phone number,
• billing details,
• Company ID, Tax ID and VAT ID,
• conference attendee details,
• information related to the order and payment.

Contact forms and enquiries

• first name and surname,
• email address,
• phone number,
• company name,
• type of interest, e.g. partnership, speaking, or the agenda,
• message content.

Newsletter and marketing communication

If you subscribe to updates or give us consent for marketing communication, we may process your email address, your name if provided, and information about your interaction with our emails.

Technical data collected when visiting the website

• IP address,
• device, browser and operating system type,
• date and time of the visit,
• pages visited, referral source, and how the website is used.

Purposes and legal bases of processing

Conference registration and attendance

We process data to register attendees, secure event attendance, communicate organisational information, and provide conference-related services.

Order processing, payment and invoicing

We process data to process orders, receive payment, issue invoices, keep accounting records, and fulfil legal obligations. Payments may be processed via a payment gateway or by bank transfer.

Communication with interested parties

We process data to answer questions, handle enquiries, and communicate with parties interested in partnership, speaking, or attending the conference.

Marketing communication

We process data to send updates, invitations, event information and commercial communications. You can unsubscribe from marketing communication at any time via the link in the email, or by contacting us at hello@ebcg.com.

Website analytics

We may process data to measure traffic, evaluate website usage, and improve our content and user experience. We may use Google Analytics 4 and other analytics tools for this purpose.

Marketing and advertising tools

To measure advertising effectiveness, remarketing, and display relevant advertising, we may use tools such as Meta Pixel, Google Ads, or LinkedIn Insight Tag. These tools are activated only after consent to marketing cookies has been given.

Website security

We may process data to protect the website against spam, misuse, fraud, unauthorised access, or technical attacks. We may use security tools such as Wordfence or Google reCAPTCHA for this purpose.

Third-party services

When operating the website and providing our services, we may use trusted service providers.

WooCommerce

The website may use the WooCommerce system to manage orders and ticket sales. The data required for purchase, attendee registration, payment and invoicing is processed as part of the order.

Payment gateway and bank transfer

When paying by card, payment data may be processed via a third-party payment gateway. The website operator does not process full payment card data. For bank transfers, we process the data required to identify the payment and match it to the order.

Google Analytics 4 and Google Ads

We use Google Analytics 4 to measure traffic and website usage. Google Ads may be used to measure conversions and evaluate the effectiveness of advertising campaigns. Analytics and marketing cookies are activated only after consent has been given.

Meta Pixel

We may use Meta Pixel to measure the effectiveness of advertising on Meta platforms such as Facebook and Instagram, and for remarketing purposes. Marketing cookies are activated only after consent has been given.

LinkedIn Insight Tag

We may use LinkedIn Insight Tag to measure the effectiveness of LinkedIn campaigns and for remarketing purposes. Marketing cookies are activated only after consent has been given.

Google reCAPTCHA and Google Maps

We use Google reCAPTCHA to protect forms against spam and automated attacks. If a map is embedded on a page, the Google Maps service may be loaded.

Pipedrive / LeadBooster chatbot

We may use the Pipedrive LeadBooster chatbot or contact tool to communicate with website visitors. When using the chat, your contact details and the content of the conversation may be processed.

Hosting and technical services

Personal data may be processed by our hosting provider, technical website administrator, security tool providers, and other services necessary to operate the website.

Cookies

The website uses cookies and similar technologies. Cookies may be necessary, functional, analytical, or marketing cookies.

Necessary cookies are required for the website to function and cannot be fully disabled. We use analytical and marketing cookies only based on your consent.

You can change your cookie settings at any time via the cookie banner or the consent settings centre on the website. Detailed information about cookies can be found in our Cookie Policy.

Photographs and video from the event

Photographs, video recordings and other audiovisual material may be captured during the conference.

These materials may be used to document the event, inform the public about the conference, for marketing communication, and for communication on the website, social media, and other communication channels of the organiser.

When processing image and audiovisual recordings, we act appropriately and with regard to the nature of the event. If you have a question or objection regarding the use of a specific recording, please contact us at hello@ebcg.com.

How long we retain data

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or for as long as required by law.

• order and invoicing data: in accordance with statutory accounting retention periods,
• conference attendee data: during preparation, delivery, and a reasonable period after the event,
• contact form data: for as long as necessary to handle the request,
• newsletter: until consent is withdrawn or you unsubscribe,
• analytics and marketing data: according to the settings of the specific services and the consent given.

If data is no longer needed, we delete or anonymise it.

Transfer of data outside the EU

Some service providers may process personal data outside the European Economic Area.

If such a transfer occurs, we ensure it is carried out in accordance with the GDPR, in particular through appropriate safeguards such as standard contractual clauses or other legal mechanisms.

Your rights

Under the GDPR, you have the right, in particular, to:

• access your personal data,
• correct inaccurate data,
• request erasure of data,
• restrict processing,
• object to processing,
• data portability,
• withdraw consent,
• lodge a complaint with the supervisory authority.

You can exercise your rights by email at hello@ebcg.com.

The supervisory authority in the Slovak Republic is the Office for Personal Data Protection of the Slovak Republic, Hraničná 12, 820 07 Bratislava 27, Slovak Republic, www.dataprotection.gov.sk.

Data security and changes to this policy

We take appropriate technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration, or destruction.

Nevertheless, no transmission of data over the internet or electronic storage of data can be considered completely secure.

We may update this privacy policy from time to time. The current version will always be published on this page, together with the date of the last update.